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Digital marketing is a marketing strategy that uses the web to communicate with consumers. Essentially, digital marketing involves using digital media in marketing and selling products and services to a target market. In addition, digital marketing can be used to direct consumers to an online page or platform where they can make informed decisions.
Digital marketing is a rapidly developing field that incorporates many different digital channels, media types and platforms. The concept of 'digital' has become synonymous with technology and the digital world, thereby broadening the scope of the term 'digital marketing.' However, most people agree that the term 'digital marketing' is more apt since this involves both digital and marketing components. As such, here are some common definitions of digital marketing.
When referring to digital marketing, 'managing' can refer to the various technical aspects or the overall strategizing process. Depending on the context in which it's used, 'managing' can also refer to implementing changes manually. In addition, 'managing' can also refer to tracking performance and identifying opportunities for improvement. In this way, high-level planning combined with meticulous execution is necessary to successfully market a product or service via digital channels.
When establishing a digital strategy, it's important to consider target markets- both geographically and demographically. For instance, 'digital natives' are people born after 1980 who have access to computer and internet access as children. Therefore, it's paramount that companies consider their target markets when developing a strategy for promoting their products or services to them. Furthermore, the age range of consumers should also be taken into account when planning digital promotion strategies. For instance, promotional strategies for baby- or children's products should be age-specific so as not to alienate potential customers from these demographics.
Since consumers spend a majority of their time online, it makes sense that businesses will spend a significant amount of their budgets online as well. A major cost of doing business online involves paying staff members at internet service providers (ISPs). These employees are responsible for securing web connectivity for businesses and consumers alike. Other costs incurred when promoting a company via digital means include monthly data transfer fees and application development costs associated with mobile applications and web apps.
Digital marketing is quickly gaining momentum in today's technologically advanced world. As more businesses adopt digital strategies, this trend will prove true as more consumers join the global marketplace via internet access. Ultimately, businesses will find it difficult to escape the reach of global reachable markets if they adopt effective digital strategies
Digital Marketing Foundation
At the beginning of this program you will be given an idea about the basics of digital marketing. Learn how to create a ‘Buyer Persona’, why and how to market a product or service, how to create a strategy to reach a target audience through various digital marketing channels.
Digital Marketing Tools
In this program you will learn digital marketing tools:
- Facebook Marketing Tools
- Google Marketing Tools
- Facebook Ads
- Google Ads
- Other Social Media Marketing Tools
- SEO
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